Running is a popular sport that attracts thousands of participants each year. Runners often try to keep a souvenir of their participation, in the form of photos. Professional photographers can take this opportunity to sell their photos of running, marathon, trail. However, to effectively sell your photos, it is important to put in place an effective strategy to reach your potential customers. In this article, we give you 10 tips to help you sell your photos of running, marathon, trail.
We will talk about the automatic recognition of bibs, SMS and email sales campaigns, the integration of photos in the race results, the sorting of photos by place of taking, and a system of QR code to position on the place of the race.
If you want to sell photos of running, marathon, trail running, it is important to put in place an effective strategy to reach your potential customers. Here are 10 tips to help you sell your race photos:
1: Use automatic number recognition. This technology allows you to automatically sort the photos based on the runner’s bib numbers, making it easy for runners and their families to find photos.
2: Use SMS and email sales campaigns to promote your photos to runners before and after the race. Runners will appreciate receiving notifications to know when photos are available.
3: Integrate your photos into online race results. Runners often look for their photo after a race, so it is important to give them the opportunity to see their photo at the same time as their result.
4: Sort your photos by location (podium, finish, start, 2nd kilometer) to facilitate the search for the runners and their families.
5: Use a QR code system to allow riders to easily access the race photo album by scanning the code with their smartphone.
6: Use social media to promote your photos and create a community around your photos.
7: Do targeted advertising to reach runners and running enthusiasts who are interested in your photos.
8: Use special offers to encourage runners to buy your photos, for example, offer a discount on buying multiple photos.
9: Partner with race organizers to promote your photos to runners before and after the race.
10: Make group sales for running clubs and running teams to increase your sales.
By implementing these strategies, you can increase your sales of running photos, marathon, trail, and satisfy the needs of runners and running enthusiasts. Remember that to sell your photos, it is important to offer quality, good resolution and well retouched photos to attract potential customers.